Rules first, AI second.
Ersa Labs builds AI-powered systems that automate lead intake, routing, and contact classification. Deterministic rules handle the known cases. AI steps in only when needed. Fast, auditable, and built on your business logic.
Powered by cutting-edge AI technologies
Automate the work your best people shouldn't be doing.
Purpose-built AI systems for lead intake, routing, and contact classification — configured to your rules, your teams, and your voice.
Dispatch
AI-powered lead intake and routing. Automatically qualifies, routes, and responds to inbound form submissions in seconds — not hours.
Infer
AI-powered contact classification. Upload a conference attendee list and get every contact tagged by business type in minutes.
Rules First, AI Second
Our core design philosophy. Deterministic rules handle the known cases. AI only steps in for edge cases — so decisions are predictable, auditable, and never a black box.
Full Audit Trail
Every decision the system makes is logged, traced, and queryable. See exactly why a lead was routed or a contact was classified.
Built for real operational workflows.
From lead intake to contact classification to CRM integration — every capability is designed for the specific problems your team faces.
Intelligent Lead Routing
Qualify, route, and respond to inbound leads in seconds.
Dispatch processes incoming form submissions through a configurable rule engine — checking qualification criteria, assigning leads to the right team, and generating personalized follow-up emails that match your company voice.
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Key Benefits
Contact Classification
Turn raw contact lists into actionable pipeline in minutes.
Infer classifies conference attendee lists and CRM exports using a three-tier system: known company mapping, keyword matching, and AI-powered web research. Every contact is tagged with its business type, classification method, and confidence score.
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Key Benefits
CRM Integration
Plugs into the tools you already use.
Both Dispatch and Infer are designed to work with your existing tech stack. Dispatch connects to HubSpot and Salesforce forms for real-time lead intake. Infer accepts Excel and CSV exports from any CRM or event platform.
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Key Benefits
Trusted by teams that move fast.
See how Ersa Labs helps companies automate the operational work that slows down their best people.
I was spending hours every week reading form submissions and writing follow-up emails. It had to be me because nobody else knew all the routing rules and the right tone for each situation. Now the system does exactly what I would do — same voice, same decisions — and I can focus on actually growing the business.
Ready to transform your business with AI?
Let's discuss how custom AI solutions can solve your unique business challenges. From initial assessment to full implementation, we're here to guide your AI journey.